Last updated: September 18, 2026

Rosabella ("we", "our", or "us") respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, contact us, or otherwise interact with Rosabella.

This policy is primarily aimed at customers in the United States.

Depending on the state where you reside, you may have specific rights under state privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), as well as other applicable state laws.

INFORMATION WE COLLECT

We may collect the following categories of personal information:

Identification information, such as your name, email address, phone number, billing address, shipping address, and IP address.

Order and purchase information, including products purchased, product quantity, order history, returns, refunds, and customer support requests.

Payment information, processed securely by our payment providers.

Rosabella does not directly store your full credit or debit card number.

Information about your device and online activity, such as:

• Browser type.
• Device type.
• Operating system.
• Pages visited.
• Referring website.
• IP address.
• Interactions with our website.
• Actions taken during the checkout process.

Approximate location data, which may be inferred from your IP address.

Customer support information, including the content of the messages you send us.

HEALTH AND WELLNESS-RELATED INFORMATION

Rosabella sells wellness-related products.

Your purchase history or the pages you visit may indicate certain interests related to health or wellness.

However, we generally do not request medical histories, diagnoses, lab results, or other clinical information for you to make a purchase.

If you choose to voluntarily share health-related information when communicating with our customer support team, we will use that information only as reasonably necessary to respond to your request and in accordance with applicable law.

You should not send us sensitive medical information that is not necessary to resolve your inquiry.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

• Process and fulfill your orders.
• Process payments securely.
• Send order confirmations.
• Provide shipping and tracking information.
• Provide customer support.
• Manage returns and refunds.
• Prevent fraud and unauthorized transactions.
• Protect our website and our customers.
• Improve our products and services.
• Enhance the shopping experience.
• Understand how visitors use our website.
• Measure the performance of our advertising.
• Personalize certain communications or advertising.
• Send marketing communications where appropriate.
• Comply with legal, tax, and regulatory obligations.

We will not use your information for purposes materially different from those described in this policy without providing the necessary information or obtaining consent when required.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information directly for money.

However, some state laws define the terms "sale" or "sharing" broadly and may include certain activities related to digital advertising.

For example, we may use cookies, pixels, and similar technologies that transmit certain information to advertising platforms.

Depending on applicable law, these activities may be considered sharing information for cross-context behavioral advertising or targeted advertising.

We may share limited information with providers that help us operate Rosabella, including:

Payment providers, such as Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, or other methods available during the checkout process.

Shipping and fulfillment providers, including warehouses, logistics operators, and carriers that need certain information to deliver your order.

E-commerce providers, including Shopify and related services used to operate our store.

Analytics providers, which help us understand how our website is used.

Advertising platforms, such as Meta, Google, TikTok, or other platforms we may use to measure and improve our advertising campaigns.

Email, SMS, and customer support providers, used to communicate with you and manage support requests.

We may also disclose information when reasonably necessary to:

• Comply with the law.
• Respond to a subpoena, court order, or other legal process.
• Investigate fraud.
• Protect our rights.
• Protect the safety of our customers or others.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to help operate our website and improve your experience.

These technologies may be used to:

• Keep the site functioning properly.
• Remember your preferences.
• Keep items in your cart.
• Understand site traffic.
• Measure page performance.
• Prevent fraud.
• Measure the performance of advertising campaigns.
• Display advertising that may be more relevant.

We may use tools such as:

• Meta Pixel.
• Google Analytics.
• Google Ads.
• TikTok Pixel.
• Similar analytics and advertising tools.

You can control certain cookies through your browser settings and, where available, through the cookie preferences on our website.

Disabling certain cookies may affect some site functions.

YOUR PRIVACY RIGHTS

Depending on the state where you reside, you may have the right to:

• Know what personal information we have collected about you.
• Request access to your information.
• Request a copy of certain personal information.
• Correct inaccurate information.
• Request the deletion of certain information.
• Opt-out of certain forms of sale or sharing of information.
• Opt-out of certain targeted advertising.
• Unsubscribe from marketing communications.
• Not be discriminated against for exercising your privacy rights.

Certain legal exceptions may apply to these requests.

For example, we may need to retain certain information to complete transactions, prevent fraud, resolve disputes, or comply with legal and tax obligations.

PRIVACY REQUESTS

To exercise a privacy-related right, contact our customer support team.

We may request information reasonably necessary to verify your identity before completing certain requests.

For example, we may ask you to confirm information related to a previous order.

Where permitted by law, you may also designate an authorized agent to submit a request on your behalf.

ADVERTISING AND OPT-OUT CHOICES

Depending on your place of residence, you may have the right to request that we do not share certain personal information for targeted advertising purposes.

Where required by applicable law, we will provide mechanisms to exercise such opt-out choices.

You can also modify your advertising preferences directly within services such as Meta, Google, and other platforms.

DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information against:

• Loss.
• Misuse.
• Unauthorized access.
• Unauthorized disclosure.
• Alteration.
• Destruction.

Our site uses encrypted connections and payments are processed by established third-party payment providers.

However, no Internet storage or transmission system can guarantee absolute security.

If a data breach occurs that requires legal notification, we will provide the corresponding notices as required by applicable law.

HOW LONG WE RETAIN YOUR INFORMATION

We retain personal information for as long as reasonably necessary to:

• Process and fulfill orders.
• Provide customer support.
• Manage returns and refunds.
• Maintain transaction records.
• Prevent fraud.
• Resolve disputes.
• Comply with accounting, tax, and legal obligations.

When information is no longer reasonably necessary, we may delete, anonymize, or de-identify it in accordance with our legal obligations.

EMAIL AND SMS MARKETING

Where appropriate and in accordance with applicable law, we may send you marketing communications if you have provided your consent or if there is another legal basis to do so.

You can unsubscribe from promotional emails using the unsubscribe link included in our messages.

If we use SMS marketing, you will be able to unsubscribe by following the instructions included in the messages.

We may continue to send you necessary transactional communications related to orders, payments, deliveries, refunds, or customer support.

CHILDREN'S PRIVACY

Our website and products are intended for adults.

We do not knowingly collect personal information directly from children under 13.

Orders must be placed by persons legally authorized to make a purchase.

If we discover that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

THIRD-PARTY SITES AND SERVICES

Our website may contain links to services or websites operated by third parties.

Their privacy practices are governed by their own policies.

Rosabella does not control and is not responsible for the privacy practices of those third parties.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in:

• Our practices.
• Our services.
• The technology we use.
• Applicable laws and regulations.

When we make changes, we will post the updated version on this page and modify the "Last updated" date.

CONTACT US

If you have questions about this Privacy Policy, about how we use your personal information, or wish to exercise any privacy right, contact our customer support team.